Similarly, if you look at our economist book six years ago, Small is Profitable — that’s smallisprofitable.org — you’ll find a pretty complete agenda for reforming the electricity system to let big and small technologies compete fairly, with huge advantage to the public.e360: Can you give us a couple of real-life success stories that you’ve experienced in the private sector?Lovins: A well-known one, with Texas Instruments, was their new chip-fab — that is, a microchip-making plant — in Richardson, Texas. Amory Lovins Lays Out His Clean Energy Plan, Fraser's Penguins: A Journey to the Future in Antarctica. We should be paying energy costs through our energy bills, not through our tax bills. And they cause enormous distortions in private investment and consumption decisions. This widens the price spread between more and less efficient models, enough so that you will pay attention to lifecycle fuel savings, not just the first year or two. Amory Lovins, hero of environmentalists and adviser to Fortune 500 firms, says it's time for bold changes in energy and transportation, focusing first on efficiency… You used the word jargony, for me it sounds gimmicky.Lovins: Well, tastes differ. ... We can see a very clear way forward to trebling energy efficiency by 2050." As Big Energy Gains, Can Europe’s Community Renewables Compete? There are arguments here for essentially every constituency and political view. Those terms are unambiguous. Any one or more of those motives would lead to the same actions, and for that matter the same is true, if you care about peak oil and other depletion issues.e360: Living in Colorado, I assume, you need to drive, is that right? Most climate modelers explicitly or tacitly use economic theory as the dominant framework for assessing potential technological gains in energy end-use efficiency (Lovins 2018a) 1.Economic theory tends to treat energy efficiency as a limited and dwindling Ricardian resource (like … In 1976, as an obscure consultant, he published an article in … And that explains exactly how to save half the oil and gas at average costs of roughly 12 bucks a barrel and under a dollar per million BTU. We sat down with him to talk about potential challenges and solutions in renewable energy and I hope you enjoy the podcast. I would predict that those not in favor will include all the incumbents, who are quite happy with the present arrangements they paid a lot of money for.e360: What are the top three things the federal government needs to do right now to get the rules right?Lovins: Well, I won’t include the utility reform I referred to earlier, which is technically called decoupling and shared savings, because that’s done by state utility commissions. And you’ll find in there a slate of innovative policy measures, going well beyond fee-bates, to support rather than distort the business logic that makes it very profitable to get completely off oil, led by business, at an average cost of $15 a barrel. In 1976, physicist and environmental activist Armory B. Lovins published an article, “Energy Strategy: The Road Not Taken?” in Foreign Affairs.This excerpt from his article highlights what he termed “soft energy paths”: low-tech, environmentally safe, distributed energy forms including energy efficiency and renewable energy. Rocky Mountain Institute (RMI)’s mission is to transform global energy use to create a clean, prosperous, and secure low-carbon future. So that would be 24 years, now almost 25. For example, how large, how cheap, how fast? On U.S. Public Lands, Can Biden Undo What Trump Has Wrought? Hardly lacking in confidence or ambition, Lovins — in conjunction with his colleagues at the institute — has published Reinventing Fire, his step-by-step blueprint for how to transition to a renewable energy economy by mid-century. They have a habit of producing the most efficient cars on the market in any given time. If they are concerned about national security, energy efficiency is probably the best way to get it. I am driving in a lot of snow and slush and mostly in snow tires, and it gets 61-point-something.e360: How does that get that mileage?Lovins: Well, it weighs only 1889 pounds. In his 2011 book - Reinventing Fire - Lovins made a case for energy transformation in society using business- and market-driven techniques. Germany’s Unlikely Champion Amory Lovins; Download. Regardless of the application, integrative design for radical energy efficiency starts with shedding all previous conceptions and assumptions, and instead cultivating “beginner’s mind,” Lovins explained in the lecture. Can Geothermal Power Play a Key Role in the Energy Transition? It’s a more powerful method than either fuel taxes or efficiency standards. Amory Lovins on Why Energy Efficiency is the Key In an interview with Yale Environment 360, Amory Lovins, co-founder and chairman of Rocky Mountain Institute, says that world’s biggest untapped energy source is efficiency. If they are concerned about climate protection, they may like to know that energy efficiency can provide it not at a cost but at a profit. There is no trade-off or compromise required. Amory Lovins lectures at Stanford University as the visiting MAP/MING Professor of Energy and Environment Saving half the gas could be a good deal faster, probably about 20 years. Amory Lovins: Oh, for example, in the United States we could save at least half the oil and gas and three-quarters of the electricity we use, and that efficiency investment would cost only about an eighth [of] what we’re now paying for those forms of energy.e360: How fast could we do that?Lovins: To get completely off oil — half from the supply side and half by redoubling the efficiency of using oil — would take ’til the 2040s, if we did it about a third slower than we saved oil from 1977 to ’85, when we were last paying attention. A fee-bate is a combination of a fee and a rebate. Or, there’s the well-known split incentive. Then I took a lot of video conferencing, rather than flying. Can Geothermal Power Play a Key Role in the Energy Transition? Lovins claims that it’s design, not technology that can achieve incredibly energy efficiency gains. Voters have chosen one, and if that’s what they get, I think it would be constructive. And another important way to make retrofits much cheaper is to coordinate them with retrofits and renovations you’re doing anyway for other reasons. On energy efficiency and the “negawatt” revolution: “There is an enormous amount more to be done: we could improve the efficiency of US buildings by 2050 at historically reasonable rates by a factor of three or four, with about a 33% internal rate of return.” On carbon removal: “I haven’t yet seen an economically attractive CCS option…I think the way forward on … [You’ll find the taxonomy of those on pages 11 to 20 of our 1997 paper Climate: Making Sense and Making Money, which is in the climate publications library of rmi.org.] And government, Lovins says, “should steer, not row.”. Amory Lovins SAE, cofounder and chairman emeritus of Rocky Mountain Institute, ... a practitioner of integrative design for advanced energy efficiency … His work has appeared in The New Yorker, National Geographic, Outside, Smithsonian, and other magazines. This was the capping event of Verge 2013, a conference on commerce and sustainability run by Makower’s GreenBiz Group.. You have to speak to people’s concerns in their language.e360: How do we get people to focus on these issues right now, given everything else that’s going on in the country and the world?Lovins: By speaking to their concerns in their language. I’ve saved a lot of commuting by now. Our current energy technologies are grossly inefficient and result in abundant waste, Lovins said, which threatens our resources, security, environment, health, geopolitical stance, social development and wallets. In an interview with Yale Environment 360, he talks about his latest book, which describes his vision of how the world can attain a green energy future by 2050. Of a Radical Green Energy Path, Fen Montaigne is senior editor of Yale Environment 360 and author of the book, Fraser's Penguins: A Journey to the Future in Antarctica. Sign up for the E360 Newsletter →, Amory Lovins on Why Energy Efficiency is the Key. For example, the point is to cool people or materials, not buildings or equipment. More about Fen Montaigne →, Never miss a feature! We work in all sectors, but most of our work is with the private sector, because we actually want to get things done.e360: How far can the private sector take us, and at what point do we need to bring the general public along as well?Lovins: I think government should steer, not row. The most important way to speed it up would be to reward utilities for cutting our bills, not selling us more energy. The concept was developed after Amory Lovins authored an article published in the March 21, 1985 issue of Public Utilities Fortnightly arguing that utility companies will sell less electricity and more efficiency by marketing 'negawatts'. Lovins argued that the United States had arrived at an important crossroads and could take one of two paths. As Big Energy Gains, Can Europe’s Community Renewables Compete? And let’s see who’s not in favor of that. Amory Bloch Lovins … "Engaging, intense, informative, exhausting at times, wonderful, completely worthwhile" -Student, 2020. Who should apply? Our next fab design after that, by the way, will save about two-thirds of the energy and half the capital costs. We moved in in January 1984, after a year and a half of construction. It was built in Texas, not China, because, together, we were able to cut out 30 percent, or $230 million, of capital costs, while saving a lot of energy and money. I’ve given you at least a quick sketch of the big three things. And retooling for energy efficiency will require “barrier-busting” at many levels. Amory Lovins founded the Rocky Mountain Institute in 1982 to promote energy efficiency. People are starting to realize that this actually works for passive buildings, but most of them don’t realize you can do the same trick in industry and vehicles. RMI engages businesses, communities, institutions, and entrepreneurs to accelerate the adoption of market-based solutions that cost-effectively shift from fossil fuels to efficiency and renewables. The Plowboy Interviews spotlights Amory Lovins, energy Analyst and environmentalist and author of the 1976 essay, "Energy Strategy: The Road Not Taken?" The first, supported by U.S. policy, promised a future of steadily increasing reliance on fossil fuels and nuclear fission, and had serious environmental risks. Using his own home in the Colorado Rocky Mountains as an example, Lovins shows how simple … The car has, I think, 3,000 miles a year, most of which is driving to and from the airport. Sign up for the E360 Newsletter →. For example, a company or an individual hiring an architect or an engineer would do well to pay that designer for — or, pay those designers for what they saved, not for what they spend, which is the traditional method of compensation. Let’s use it!e360: Do you find that people respond to that? Amory Lovins: energy visionary sees renewables revolution in full swing. The government should get the rules right. And I think the broad framework that makes the most sense for energy policy would be to let all ways to save or produce energy compete fairly, at honest prices, no matter which kind they are, what technology they use, how big they are, where they are, or who owns them. In this intimate talk filmed at TED's offices, energy innovator Amory Lovins shows how to get the US off oil and coal by 2050, $5 trillion cheaper, with no Act of Congress, led by business for profit. By barrier-busting, I mean enabling people to respond to the price signals they see, and use energy in a way that saves money, by turning into a business opportunity each of the 60 or 80 well-known obstacles or market failures in buying efficiency. A $500 billion investment in energy efficiency right now would pay off in $1.2 trillion in savings down the road, says Jon Creyts, a program director at Lovins’ think tank, Rocky Mountain Institute. They favor supply over efficiency and big over small, nonrenewable over renewable, nuclear over everything. And saving three-quarters of the electricity would take several decades, because we would need both to build new things in a much smarter way and to retrofit existing buildings and factories — bearing in mind that about 70 percent of our electricity goes to buildings and 30 percent to factories.Now, there are ways to speed this up, like mass retrofits. For example, most gas and electric utilities are regulated very largely at the state level.e360: What would be the first concrete thing that President Obama and/or the new Congress ought to do here?Lovins: It’s not for me to say what their political priorities should be. If they are concerned about education, they may like to know that students learn 20 odd percent faster in well day-lit classrooms and efficient schools have money left to hire teachers and buy books. And government, Lovins says, “should steer, not row.”Yale Environment 360: You have called energy efficiency “the largest, cheapest, safest, cleanest, fastest way to provide energy services.” How do you quantify that claim? Most economic theorists assume that energy efficiency—the biggest global provider of energy services—is a limited and dwindling resource whose price- and policy-driven adoption will inevitably deplete its potential and raise its cost. On the mainstage of VERGE 19, Joel Makower discuss energy efficiency with Amory Lovins, Cofounder and Chief Scientist of the Rocky Mountain Institute. That’s because we use integrated design to get expanding, not diminishing returns. For four decades, Amory Lovins has been a leading proponent of a renewable power revolution that would wean the U.S. off fossil fuels and usher in an era of energy independence. So if what we mean is, as in my case, doing more and better with less energy and money, but with more brains and technology, then we should call it energy efficiency or raising energy productivity. In theory, theory and practice are the same, but in practice they are not. That reform is adopted in a handful of states but pending in about another two dozen. First, define the desired service. Right now, there’s over a century of encrusted and assiduously lobbied-for and defended subsidies to almost every kind of energy.